Cost Advantages of Mobile Advertising
The cost of Mobile Advertising is lower than other Outdoor Mediums. Compare the cost of Mobile Advertising with Radio, Print, Cable TV or Billboards and you’ll find there is no more cost effective way to get your message out to your target audience.
| Advertising Medium | CPM* |
| Newspaper Ad (1/2 page BW) | $19.20 |
| Spot TV (30 sec. prime time) | $16.25 |
| Magazine (1/4 page) | $8.00 |
| Radio (30 sec. prime time) | $4.95 |
| Billboard (city/national) | $3.00 |
| Mobile Advertising | $0.90 |
* (CPM) Cost per Thousand Impressions
Source: *Outdoor Advertising Association of America (Outdoor Planning System-- Harris Donovan, Inc. Marketers' Guide to Media MRI Spring Report.) and New Media Magazine.
Benefits of Mobile Advertising - Research and Case Study